Folk Reviews
Boutique teams and founders get automated contact enrichment, multi-channel conversation tracking, and AI follow-up drafts without heavy CRM admin.
Founders and small sales teams use this lightweight CRM to manage pipelines without drowning in manual data entry. It pulls interaction context across Gmail, Outlook, and WhatsApp, generating personalized follow-up prompts when conversations stall. Automated research notes also pull company data directly onto contact profiles.
It works well for high-touch relationship selling. However, larger sales organizations requiring complex lead routing, multi-tiered governance, or deep ERP syncs will find the automation credit limits and lightweight pipeline views restrictive.
Folk Key Features
- Follow-up AssistantScans email and WhatsApp conversations to detect inactive threads and draft contextual follow-up emails.
- Recap AssistantProvides instant AI summaries of interactions, notes, and meetings along with suggested next steps.
- Research AssistantEnriches company data automatically and generates detailed research notes powered by Perplexity and People Data Labs.
- Workflow AssistantAutomates personalized email outreach and sequences based on customizable triggers and filters.
- folkX Chrome ExtensionCaptures leads and enriches contact details directly from LinkedIn without leaving the browser.
- Smart FieldsFinds verified contact emails and phone numbers in one click and imports website data using AI.
- Shared Deal PipelinesEnables team collaboration on deals with customizable roles, permissions, and sales dashboards.
Folk Pricing
- Pipeline management
- Email campaigns
- Contact enrichment
- AI Assistants
- Magic fields (AI)
- LinkedIn extension
- Email, calendar & WhatsApp sync
- 5,000+ integrations
- All in Standard, plus:
- Custom objects & Deals
- Email sequences
- Workspace roles
- Dashboards
- API access
- More credits for enrichments, messages, account sync, AI fields
- Full history of interactions
- All in Standard & Premium, plus:
- Custom limits for enrichments, messages, account sync, AI fields
- Security control (Internal interactions, Sensitive interactions)
- Group-level permissions
- 1:1 onboarding sessions, with a dedicated account manager
- Custom integrations
- Priority support
Pricing is sourced from Folk's website and may be out of date — check their site for current pricing.
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