Braze vs CleverTap
Pricing and features verified Aug 14, 2026 · Scores from 1 public reviews
Freeentry price
The short version
CleverTap is the better pick for most buyers due to its transparent entry-level pricing and built-in support for WhatsApp campaigns. The main tradeoff is choosing between CleverTap's experimentation toolset and Braze's focus on real-time data activation and in-app messaging.
Pricing
Braze
Does not publish pricing.
CleverTap
Starts free, up to $8/mo.
Key features
Braze
Company
| Detail | Braze | CleverTap |
|---|---|---|
| Founded | — | 2013 |
| Based in | — | Mountain View, USA |
| Ownership | — | Private |
| Total raised | — | $217M |
| Latest round | — | Series D · 2022 |
| Backers | — | Peak XV Partners, Tiger Global Management, Accel, CDPQ, Recruit Holdings |
Which should you choose?
Choose Braze if
you need transparent pricing starting at $7.50 per month with built-in WhatsApp orchestration and experimentation tools.
Choose CleverTap if
you prioritize real-time live data activation combined with dedicated in-app messaging campaigns.