CleverTap Reviews
Analyze user behavior, segment audiences, and deliver automated omnichannel campaigns across push, email, SMS, and WhatsApp to maximize retention.
CleverTap is an all-in-one customer engagement and retention platform designed for consumer brands. It combines real-time user analytics, audience segmentation, and multi-channel campaign orchestration into a single workspace, making it easier to track behavior and act on insights immediately.
Built primarily for mobile applications, e-commerce, gaming, and subscription services, the platform helps growth and product teams map user journeys, anticipate churn, and deliver timely messages across mobile push, email, WhatsApp, SMS, and in-app experiences.
- Real-Time Analytics Track live behavioral metrics, conversion funnels, retention cohorts, and drop-off points across web and mobile platforms.
- Campaign Orchestration Build visual, trigger-based customer journeys that respond automatically to specific user events and behaviors.
- Omnichannel Delivery Send synchronized messages across mobile push notifications, in-app prompts, email, SMS, web banners, and WhatsApp.
- Predictive AI Insights Identify churn risks, purchase intent, and optimal delivery times based on historical user patterns.
- A/B and Multivariate Testing Experiment with copy variations, imagery, channels, and delivery schedules to maximize response rates.
CleverTap Key Features
- Customer Data & AnalyticsAnalyzes data limitlessly across every source to provide in-depth customer insights and behavior analysis.
- PersonalizationTailors individualized customer experiences to boost engagement, brand loyalty, and customer lifetime value.
- Experimentation & OptimizationEnables experimentation to optimize engagement, message timing, and retention strategies.
- Campaign OrchestrationCoordinates multi-channel messaging and integrates customer lifecycle workflows across teams.
- CleverAI™Provides insightful, empathetic, and prescriptive intelligence to support AI-driven segmentation and faster decision-making.
CleverTap Pricing
Start with the basics of engagement to foster meaningful customer interactions
- Craft Omni-Channel Experiences across email, in-app experiences and more
- Curate your Audience with segmentation based on behaviors, interest, geography and demographics
- Experiment, Measure and Optimize with fast iteration
- 3 years Data Retention Policy
Deliver rich contextualization at every step of your customer’s journey with dynamic inputs and triggers
- Everything in Essentials
- Win with Hyper-Personalization using event triggers, dynamic inputs, geofencing, and automation tools
- Automate Segmentation analyzing recency, frequency and monetary indicators
- Run Advanced Analytics with pivots and flows
- Use Premium Engagement Channels (Facebook audience, display campaigns, Google ads)
- Grow With a Scalable, Interoperable Platform with plug-and-play integrations
- 3 years Data Retention Policy
Automate intelligent customer interactions by using Next-Gen tools of driving engagement, powered by Clever. AI
- Everything in Advanced
- Add Intelligence to your Campaigns with IntelliNODE, powered by Clever. AI
- Predictive Segmentation using Clever. AI-driven predictions
- Deliver real time product recommendations
- Simplify Execution with content library and collaboration tools
- 10 years Data Retention Policy
Pricing is sourced from CleverTap's website and may be out of date — check their site for current pricing.
