Retention Reviews

Name: Retention
Brand: Retention
Rating: 5 (1 reviews)

5.0· 1 verified review

Resolve anonymous website traffic into deterministic identity data, enriched attributes, and actionable signals to boost marketing performance.

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Lee

3 days ago

Recovered Sales We Were Previously Missing

Retention.com helped us reconnect with shoppers who visited our site but left without buying. Once connected to our email platform, it added useful contacts to our existing flows and started producing results without creating loads of extra work. It can become expensive as traffic grows, so keeping an eye on performance and deliverability is important.

Recommends

Retention.com provides a person-level identity resolution engine designed to convert anonymous website visitors into actionable customer profiles. Built on a dataset covering over 250 million US identities, the platform allows brands to identify site traffic at the individual level while adhering to privacy standards like CAN-SPAM and CCPA.

The identity infrastructure connects directly into modern data stacks, CRMs, and email platforms. Rather than depending on third-party cookies or general location data, it attaches verified contact details, deterministic identifiers, and deep behavioral attributes directly to user profiles, increasing the impact of automated marketing workflows.

Resolution Tag: Uncovers anonymous site visitors through a simple script that captures consent-aware identity signals.
Core Identity Enrichment: Appends deterministic identifiers such as hashed email addresses, mobile ad IDs, and network data to existing records.
Attribute Expansion: Enhances profiles with demographic, professional, and behavioral data points to feed AI personalization systems.
Ecosystem Delivery: Syncs resolved data directly to cloud storage, marketing tools, and custom destinations through automated APIs and direct integrations.

Retention Key Features

Person-Level Identity ResolutionDrop one tag to resolve anonymous traffic to a person with consent-aware signals.
Core Identity EnrichmentAdd or refresh identifiers like HEMs, MAIDs, IPs, and other core person-level data points.
Expanded Attribute EnrichmentLayer demographic, professional, intent, and behavioral signals on top of resolved identities.
Flexible Data DeliveryDeliver identity data your way via API, flat file, or a managed audience.
Seamless IntegrationsWorks with the tools you already use in your stack.
Security and ComplianceSOC 2 Type II certified, CAN-SPAM, and CCPA aligned.