LiveRamp Reviews
Resolve fragmented customer identities and automate audience syndication across retail media, streaming networks, and ad platforms without data leaks.
Enterprise marketing teams and retail media networks use the platform to resolve fragmented customer data and connect audience records across media channels without exposing raw personal files.
Day to day, data teams map internal identity records, CRM segments, and cloud data warehouses to external media networks. The software handles deterministic matching, privacy checks, and direct syndication to endpoints like Meta, Netflix, TikTok, and connected TV publishers. Instead of building bespoke data pipelines for each ad partner, analysts manage permissions from a central hub and run clean-room collaborations with retail partners.
LiveRamp fits large organizations navigating strict compliance rules and complex multi-channel spend across retail media networks. Smaller direct-to-consumer operations with basic ad setups will find the enterprise identity architecture and setup requirements excessive for simple ad buying.
LiveRamp Key Features
- Broad Ecosystem ReachReach consumers across premier destinations in the advertising ecosystem, including Disney, Hulu, Pinterest, Spotify, Netflix, and TikTok.
- Cross-Platform InteroperabilityConnect data and signals flexibly across various identifiers, platforms, cloud environments, and agents.
- Data Protection and NeutralitySafeguard data and consumer trust using platform-neutral architecture and advanced privacy controls.
- AI Agent EnablementPower AI agents with comprehensive first-, second-, and third-party signals from an expansive data collaboration network.
- Enterprise Identity ManagementBreak down internal data silos using a customized, consistent identity framework.
- Measurement and AnalyticsFill first-party data gaps with trusted sources to gain a full view of your customers.
LiveRamp Pricing
Consumption-based pricing to meet your business needs.
- Consumption-based pricing determined by volume of data utilized and actions performed
- Foundational service tier with essential support included
- Scales with business size and adapting use cases
- Additional services available to tailor offerings
Pricing is sourced from LiveRamp's website and may be out of date — check their site for current pricing.
