Reviews.io vs Yotpo

Pricing and features verified Aug 12, 2026

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The short version

Reviews.io wins for most e-commerce brands needing review collection, video UGC, and Google Seller Ratings on flexible 30-day rolling terms. The primary tradeoff is missing out on Yotpo's built-in loyalty programs, customer referral tools, and AI visibility tracking across search engines like ChatGPT.

Pricing

Reviews.io

Does not publish pricing.

Yotpo

Does not publish pricing.

Key features

Reviews.io
  • Custom Review FlowsSet up review invitation flows segmented by location or purchase history to send targeted messages at optimal times.Source
  • Video First ReviewsEncourage customers to leave video reviews to publish on your website and social media to drive conversions.Source
Yotpo
  • Strategic ReviewsGather higher quality reviews and surface AI summaries to help shoppers make purchase decisions.Source
  • AI Visibility TrackingTrack how your products appear across ChatGPT, Gemini, and other AI engines to optimize ranking.Source

Which should you choose?

Choose Reviews.io if

SMB

Choose Yotpo if

You're a big DTC brand

Frequently asked questions

Which platform is cheaper, Reviews.io or Yotpo?
At 5,000 orders per month, monthly pricing for both Reviews.io and Yotpo is custom or unlisted. Reviews.io offers entry plans starting from $29 to $89 per month, scaling up to around $499 per month for enterprise tiers with 30-day rolling terms.
Which tool is better for which type of ecommerce business?
Reviews.io is ideal for brands focused on collecting product and company reviews, displaying video content, building shoppable UGC galleries, and leveraging Google Seller Ratings. Yotpo fits businesses looking to combine review collection with integrated loyalty programs, customer referrals, and retention tools.
What are the main feature differences between Reviews.io and Yotpo?
Reviews.io offers custom segmented review flows, video-first reviews, a multi-platform reputation manager, AI review replies, and shoppable UGC widgets. Yotpo features loyalty and retention programs, customer referrals, multilingual reviews, and AI visibility tracking across engines like ChatGPT and Gemini.
How do Reviews.io and Yotpo compare on martech integrations?
Yotpo includes over 180 martech integrations and flexible APIs to sync data across tech stacks. Specific integration counts for Reviews.io are not detailed in the provided data.
What subscription and contract terms are available for each platform?
Both Reviews.io and Yotpo offer self-serve plan options and do not require annual-only commitments. Subscriptions for Reviews.io run on 30-day rolling terms.