Insider Reviews
Unify customer data and deliver predictive, real-time personalization across web, mobile apps, email, WhatsApp, and SMS to drive conversions.
Insider provides an enterprise customer engagement platform that connects marketing data across offline and online touchpoints. By consolidating a customer data platform, predictive intelligence, and journey orchestration into one system, growth and ecommerce teams can eliminate fragmented marketing tools.
The platform uses predictive, generative, and agentic AI models to determine the optimal timing, message, and channel for every buyer. Built primarily for enterprise brands across retail, travel, media, and finance, it serves as an alternative to platforms like Braze and Bloomreach by delivering deep on-site personalization alongside rich conversational channels.
- Agentic AI & Decisioning: Deploys autonomous AI agents to manage conversational interactions and execute real-time campaign decisions.
- Unified Customer Data Platform: Aggregates behavioral, transactional, and offline CRM records into single customer profiles.
- Cross-Channel Journey Builder: Orchestrates automated message sequences across email, SMS, WhatsApp, RCS, and mobile push notifications.
- On-Site Personalization & Search: Adapts web and mobile app content, product recommendations, and search rankings based on individual user behavior.
- Predictive Segmentation: Identifies high-intent buyers, churn risks, and customer lifetime value trends using predictive algorithms.
Insider Key Features
- Autonomous AI AgentsDelivers customer engagement through emotionally resonant conversations and autonomous decision-making using purpose-built AI agents.
- Predictive AI SegmentationCombines data from online and offline sources like CRM, POS, and contact centers to segment users based on real-time events.
- Generative AI TargetingPuts marketing on autopilot and improves targeting precision using real-time predictive segments.
- Cross-Channel MessagingConnects with customers across SMS, RCS, WhatsApp, Email, Web, Mobile App, and Rich Push Notifications.
- AI-Powered Site SearchBoosts product discovery and helps users find relevant items with instant search recommendations.
- Conversational CXEngages consumers in two-way conversations across marketing, commerce, and support channels.
- 100+ IntegrationsUnifies customer data, systems, and existing tools with seamless out-of-the-box integrations.
Integrations
WhatsApp
Company
Founded2012
Based inSingapore, Singapore
OwnershipPrivate
Total raised$772M
Latest roundSeries E · 2024
Notable investors
General AtlanticQatar Investment AuthoritySequoia CapitalRiverwood CapitalEsas Private Equity
