Clay Reviews
Cascade 200+ data providers and run AI research agents to enrich CRM records, score inbound leads, and personalize outbound sales campaigns.
Clay orchestrates data enrichment and outbound prospecting for B2B go-to-market teams. Instead of locking revenue operations into a single static database, the workspace pulls from over 200 data providers in a single waterfall workflow. Sales operations leads and growth engineers use it to query external APIs, scrape public web signals, and run AI research agents that mimic manual account qualification.
Traditional data brokers charge high annual platform fees for a single directory that quickly goes stale. Clay operates like a programmable spreadsheet, letting revenue teams chain together phone finders, technographic databases, job post scrapers, and custom prompts. The system evaluates each lead against complex scoring rules, writes tailored outreach snippets, and pushes cleaned records directly into Salesforce, HubSpot, or automated sequencing tools.
Teams that get the most value already have a clear definition of their target accounts and operators comfortable with conditional logic and webhooks. It replaces fragmented point tools for contact scraping and manual SDR research, though teams looking for a rigid, out-of-the-box contact list without setup overhead may prefer standard directories.
- Automated inbound qualification and lead routing
- Waterfall enrichment across multiple data vendors
- AI-driven pre-call research and account prep
- Total addressable market mapping and contact sourcing
- CRM record hygiene and continuous data refresh
- Trigger-based outbound campaigns based on hiring signals
Clay Key Features
- Comprehensive data marketplaceAccess data from over 200 data and AI vendors under one contract to enrich first- and third-party data.
- AI research agentsDeploy agents that mine the web to research, qualify accounts, and prepare reps for outreach.
- Real-time workflow orchestrationConnect GTM tools to a centralized data layer and sync updates across CRMs and data warehouses.
- Automated outbound executionTrigger programmatic 1:1 emails and precision ad campaigns across LinkedIn, Meta, and Google Ads.
- Inbound enrichment and lead scoringScore, qualify, and route incoming leads in minutes using real-time intent and engagement signals.
- Continuous CRM enrichmentKeep CRM records accurate, complete, and continuously refreshed with live data.
Clay Pricing
Start building in Clay for free. No strings attached.
- Includes 500 actions/mo (100 data credits/mo)
- Unlimited seats and tables
- Run multi-provider waterfalls
- Run up to 200 rows per table
- Enrich with Claygent
- Bring your own API key
- Send emails with Clay sequencer
For small teams building and automating prospecting workflows
- Starts at 15,000 actions/mo (180,000 actions/year)
- 30K data credits/yr
- Everything in Free
- Enrich phone numbers
- Run unlimited search
- Track job changes and other signals
- Launch email campaigns
- Reuse across workflows
For teams with CRM-based workflows & growth campaigns.
- Starts at 40,000 actions/mo (480,000 actions/year)
- 72K data credits/yr
- Everything in Launch
- Auto-sync & enrich CRM
- Auto-sync with data warehouse
- Unlimited search, 250k imports
- Integrate with any HTTP API
- Automate any signal via webhook
- Get priority support
For organizations building GTM systems at scale.
- Custom actions and data credits
- Everything in Growth
- Run unlimited search and unlimited imports
- Sign in with SSO
- Role-based access control (RBAC)
- Get dedicated growth strategist
Pricing is sourced from Clay's website and may be out of date — check their site for current pricing.
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