Cision Reviews
4.0· 1 verified review
Track media coverage across print, broadcast, and social channels while managing journalist relationships and measuring public relations impact.
Modern communications teams face massive media fragmentation. Tracking brand reputation across news outlets, broadcast TV, podcasts, and social platforms usually requires juggling multiple disconnected software tools. A unified media intelligence hub brings these disparate channels into one view.
Communications professionals use these data-driven tools to identify key media contacts, distribute press releases through wide distribution networks, and track coverage in real time. Advanced sentiment analysis and AI monitoring help teams uncover public perception and accurately measure campaign impact.
- Omnichannel Media Monitoring: Track mentions across print, online news, broadcast television, radio, podcasts, and digital magazines.
- Journalist Database: Connect with verified reporters, pitch relevant stories, and build long-term media relationships.
- Social Listening: Monitor digital brand conversations, measure audience sentiment, and track competitive share of voice.
- Reporting Dashboards: Create executive reports and visual analytics to prove the value of public relations campaigns.
Cision Key Features
- Media MonitoringStay on top of print, online, TV, radio, social, podcast & magazine coverage in real time.
- Instant Insights & ReportingAnalyze your media coverage, create reports, and instantly uncover actionable insights.
- Journalist OutreachBuild better relationships with journalists, send media releases, and secure better coverage.
- Social ListeningListen to relevant conversations, gain insights, engage audiences, and measure performance.
- Search Intelligence and GenAI MonitoringMonitor social, search, and AI signals to understand your brand story.
Company
Founded1888
Based inChicago, USA
OwnershipPrivate
Latest roundPrivate Equity · 2020
Notable investors
Platinum EquityGTCR
