AdRoll Reviews
Reach ideal audiences, retarget lost visitors, and grow B2B pipeline across display, social, and email channels from one central marketing platform.
AdRoll provides e-commerce brands and B2B marketers with a unified platform to manage display ads, social campaigns, retargeting, and account-based marketing (ABM). Driven by proprietary machine learning built over 17 years, the platform centralizes audience data to deliver personalized ads across web, Meta, Pinterest, and TikTok channels.
Key advantages include:
- Multichannel Retargeting: Re-engage site visitors across web and social platforms to drive repeat purchases.
- B2B Pipeline Growth: Leverage account-based marketing features to target key decision-makers and shorten sales cycles.
- Connected Tech Stack: Integrate seamlessly with platforms like Shopify, HubSpot, and Marketo to leverage existing customer data.
- Flexible Pricing: Offers pay-as-you-go ad spend options alongside monthly packages for advanced capabilities.
Ideal for growing DTC retailers and mid-market B2B teams looking to outperform competitors like Criteo and Terminus without requiring massive internal ad ops teams.
AdRoll Key Features
- Multichannel advertisingRun ad campaigns across industries to build brand awareness, deepen interest, and convert ideal audiences.
- Account-based marketing (AdRoll ABM)Generate B2B pipeline, speed up sales cycles, and close deals with multi-channel advertising and go-to-market orchestration.
- Built-in system connectivityStrengthen campaigns by connecting seamlessly to the platforms and systems you already use.
- Proprietary AI engineOffload digital marketing tasks to machine learning engines trained on 17+ years of data for precise performance.
- Award-winning supportAccess fast answers, ongoing strategic advice, and creative guidance from digital advertising experts.
- Privacy-forward technologyMaintain advertising relevance and ROI while complying with evolving consumer privacy standards.
AdRoll Pricing
Pay-as-you-go advertising. Cross-channel attribution & social ads available as add-ons.
- Pay-as-you-go advertising
- Retargeting, brand awareness, CTV, video, native, and dynamic ads
- Website, mobile app, ecommerce, and contact list audience segments
- AI lookalike, contextual, and third-party targeting
- Real-time analytics, benchmarking, and campaign reporting
- Cross-channel attribution and social ads available as add-ons
Pay-as-you-go advertising. Managed services with qualifying ad spend.
- Pay-as-you-go advertising with qualifying ad spend
- Dedicated Account Management with qualifying spend
- Quarterly Business Reviews with qualifying spend
- Advanced Optimization Services with qualifying spend
- Retargeting, brand awareness, CTV, video, native, and dynamic ads
- Cross-channel attribution and social ads available as add-ons
Get the full AdRoll platform, free ad credits, and guaranteed services; when you commit for a year.
- Full AdRoll platform with annual commitment
- Includes Cross-channel attribution
- Includes Social ads
- Monthly recurring ad credits
- Guaranteed Onboarding Services
- Dedicated Account Management, Quarterly Business Reviews, and Advanced Optimization Services with qualifying spend
Pricing is sourced from AdRoll's website and may be out of date — check their site for current pricing.
