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Nosto Reviews

Personalize online shopping experiences with predictive product recommendations, automated visual merchandising, and intelligent search.

Support offered by Nosto
Live chatEmailHelp center
Companies using Nosto
Marc JacobsO'NeillJENNY BIRD
Screenshot of Nosto website

Nosto provides a commerce experience platform that analyzes real-time shopper behavior to optimize every touchpoint of the online buying journey. Online retailers use its system to adapt on-site interactions automatically based on shopper intent, browsing history, and catalog dynamics.

Designed for growing mid-market and enterprise retail brands, the platform helps digital merchandisers and ecommerce managers run data-driven storefronts without heavy development overhead. It integrates directly with major ecommerce platforms to boost conversion rates and increase average order values across product discovery channels.

  • Predictive Recommendations: Display dynamic product suggestions across web and email touchpoints based on individual shopping habits and live store trends.
  • Personalized Search: Match shopper intent with catalog attributes to return accurate, tailored search results that speed up product discovery.
  • Category Merchandising: Automate collection page sorting and visual product placement using rules tied to inventory levels, margins, and user preferences.
  • Agentic AI Capabilities: Surface revenue opportunities and assist merchandising teams with automated insights.
  • On-Site Experimentation: Run targeted A/B tests to evaluate personalization strategies and track their direct impact on sales performance.

Nosto Key Features

  • Predictive Product RecommendationsUses real-time behavioral data and predictive AI to deliver timely recommendations that increase conversions and basket size.
  • On-site Search PersonalizationAI-powered ecommerce search that understands shopper intent to deliver hyper-relevant, personalized search results.
  • Category MerchandisingAutomates category page merchandising using smart rules based on product performance metrics, attributes, and shopper preferences.
  • Agentic AI (Huginn)An autonomous AI agent operating 24/7 to uncover revenue opportunities and amplify search, merchandising, personalization, and testing.
  • Personalized A/B TestingEnables experimentation with tailored customer experiences to make data-driven conversion improvements.
  • Post-Purchase UpsellDelivers highly personalized product offers with granular control over when and how they are displayed.

Nosto Pricing

Custom
Custom

Flexible, modular pricing tailored to your store's GMV turnover, traffic, and feature requirements.

  • Modular by design — pick only the modules you need
  • AI capabilities (Nosto Experience.AI™) built in at no extra cost
  • Product Experience Cloud & Content Experience Cloud options
  • Pricing tailored to GMV turnover, traffic, and selected modules
  • Access to Help Center and AI agent Huginn
  • Optional Product Scalability Package with 99.99% Uptime SLA and dedicated infrastructure
  • Structured Proof of Concept (PoC) available for qualified merchants

Pricing is sourced from Nosto's website and may be out of date — check their site for current pricing.

Company
Founded2011
Based inHelsinki, Finland
OwnershipPrivate
Total raised$32.8M
Latest roundSeries C · 2021
Notable investors
OpenOceanWellington PartnersTesi

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