Mailchimp Reviews
Build automated email and SMS journeys with pre-designed templates to reach subscribers and drive store sales without technical overhead.
Mailchimp connects to more than 300 business apps and prioritizes accessible, visual template builders over complex technical setups. It deliberately favors guided marketing automations and pre-designed customer journeys rather than attempting to serve as a deep, developer-centric data engine.
This design suits retailers, service businesses, and non-profits wanting reliable email and SMS campaigns without engineering overhead. Teams requiring complex event-based data pipelines and bespoke transactional logic will find the contact structure restrictive.
Mailchimp Key Features
- Integrated SMS MarketingReach your audience on their mobile devices with integrated SMS campaigns alongside email.
- Marketing Automation FlowsDrive revenue and save time with always-on, customizable automation flows.
- AI Tools and Email BuilderDesign high-quality emails easily using a drag-and-drop builder, AI-powered tools, and over 300 templates.
- Analytics and ReportingTrack performance and measure the revenue and engagement impact of every campaign.
- Audience SegmentationUse customer data and predictive analytics to deliver personalized, targeted interactions.
- Customizable Signup FormsGrow your email and SMS contact lists with easy-to-build popup and embedded forms.
- Multivariate and A/B TestingTest different subject lines, designs, and content variations to optimize engagement and conversion.
- 300+ App IntegrationsConnect Mailchimp seamlessly with the existing apps, platforms, and tech stack your business uses.
Mailchimp Pricing
Easily create email campaigns and learn more about your customers; manage early growth with core features.
- Limit of 250 contacts
- Max 500 email sends/month (or 250/day)
- 1 seat
- 1 audience
- Limited email templates
- Email support for first 30 days
- Popup forms
- 300+ integrations
Send the right content at the right time with testing and scheduling features.
- Includes up to 500 contacts
- 5,000 monthly email sends (10× contacts)
- 3 seats
- 3 audiences
- 2 user roles
- 24/7 email & chat support
- Professionally designed templates
- Remove Mailchimp watermarks
- Email scheduling in advance
- Marketing automation flows (up to 4 steps)
- SMS add-on available
Sell even more with automations, personalization, and optimization tools.
- Includes up to 500 contacts
- 6,000 monthly email sends (12× contacts)
- 5 seats
- 5 audiences
- 4 user roles
- Automate follow-ups, replies, and more (up to 200 flows)
- AI writing & design tools
- Intelligently predict customer behavior / Predictive segmentation
- Robust reporting & analytics
- Custom-coded email templates (create and send)
- Dynamic content & branded templates
- 1 personalized onboarding session
- SMS and MMS add-on available
Our most advanced tools, unlimited contacts, and priority support; built for teams.
- Includes up to 10,000 contacts
- 150,000 monthly email sends (15× contacts)
- Unlimited seats for large teams
- Unlimited audiences
- 5 user roles
- Phone & priority support plus 24/7 email & chat
- Multivariate and A/B testing
- Dedicated personalized onboarding (4 sessions)
- Premium migration tools
- Marketing automation flows (up to 200 flows)
- Predictive segmentation
Pricing is sourced from Mailchimp's website and may be out of date — check their site for current pricing.
